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From Ontario to Napa: A Founder’s Journey into Wine Science and Circular Innovation

  • Writer: julietwohey
    julietwohey
  • 5 hours ago
  • 3 min read

Growing up in Ontario, wine was something I admired from a distance. I didn’t come from vineyards or generations of winemakers; I came from classrooms, science labs, and a lifelong curiosity about how things work. I’ve always loved understanding systems - natural ones, human ones, organizational ones. And somewhere along the way, that curiosity led me into the world of wine science, sustainability, and circular innovation. 


This journey wasn’t linear. It unfolded slowly, sparked by questions, shaped by research, and ultimately pulled forward by a vision bigger than me.


Where It Started: A Love of Biology Meets the Wine World


My background in biology gave me a deep appreciation for the complexity of the natural materials. Every vine, every grape, every leaf is a small ecosystem. The idea that we could understand these systems - and transform them - was always fascinating to me. 


But what struck me the most as I learned about winemaking was how much was left behind. 


Grape skins, seeds, stems, pruning waste, unharvested clusters. 

All rich with structure.

All full of potential.

All traditionally discarded. 


Science had already begun whispering the truth: these by-products weren’t waste - they were materials waiting to be rediscovered. 


That realization changed everything for me. 


Ontario’s Wine Landscape: Humble Beginnings, Big Insights


Ontario may not be the first place people imagine when they think “wine innovation,” but the region has given me two key gifts: 


  1. A grounding in pragmatism: Ontario winemakers know how to do more with less. They work with challenging climates, varying harvests, and tight margins. That resilience taught me the importance of adaptable solutions. 

  2. Connection to academic research: The University of Guelph’s work on grape pomace fibres was foundational to my understanding of what was scientifically possible. Those findings planted the seed for Grapevine Futures. 


Ontario showed me that innovation doesn’t require prestige - just persistence, curiosity, and a willingness to rethink what’s been accepted for too long. 


Napa Valley: Where Curiosity Became Vision


Then I discovered Napa. 


Napa is a place where agricultural tradition meets scientific ambition. Where craft is sacred, but research is celebrated just as deeply. It is the rare ecosystem where sustainability isn’t a trend - it’s an expectation. 


Being immersed in Napa’s culture changed something in me. I saw: 


  • The pride winemakers take in their land

  • The extraordinary volume of viticultural material produced each year

  • The urgency of climate pressures

  • The openness to innovation within the wine community


And suddenly, my research-based curiosity became a global vision. 


Napa became the place where the idea sharpened: 

What if wine regions could pioneer the next generation of sustainable materials?


The Bridge Between Two Worlds


My journey from Ontario to Napa taught me that both regions - though different in scale, climate, and global reputation - share something profound: 


A deep respect for the vine

A reverence for craft 

A desire to care for the land


Grapevine Futures emerged at that intersection. 


Ontario gave me the foundational science. Napa gave me the inspiration and the ambition. Both gave me the conviction that grape-based biomaterials could become the future. 


Why Circular Innovation Felt Like the Only Path Forward


As a mother, as a science teacher, and as someone who values sustainability, I couldn’t ignore the truth:


We cannot keep calling things “waste” when they have value. 

We cannot keep relying on petroleum-based materials while claiming sustainability. 

We cannot keep missing opportunities to create solutions that benefit entire industries. 


Circular innovation isn’t just a business model for me - it’s a responsibility. 


Transforming viticultural by-products into high-performance textiles is not merely a scientific challenge; it’s a way of rethinking our relationship with the land, with materials, and with the future we hand to the next generation. 


What This Journey Has Led Me To Build


Grapevine Futures was founded on three pillars shaped directly by that Ontario-to-Napa journey: 

  1. Science First: Everything begins with research - biomaterials, chemistry, fibre science, sustainable design.

  2. Collaboration Over Competition: Wine regions, universities, designers, and innovators share the same long-term goals. This work cannot be done in isolation. 

  3. Transforming Waste Into Worth: A sustainable economy is one where nothing valuable is discarded.


Where the Journey Goes Next


Today, Grapevine Futures stands at the cusp of something extraordinary:

  • Advancing research into grape-based biomaterials

  • Partnering with world-class wine regions

  • Building circular solutions for wineries 

  • Creating materials that could redefine sustainable fashion

  • And opening a path for future agricultural innovations


The journey from Ontario to Napa wasn’t just geographical - it was visionary. 

It taught me that innovation can come from anywhere, as long as you’re willing to ask better questions and imagine better futures. 


And that’s exactly what Grapevine Futures is here to do. 


 
 
 

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